UK-based fintech firm Tide has expanded its focus on India by targeting the country’s micro and small businesses through its digital platform. With India’s MSME sector employing over 110 million people and contributing nearly 30% to GDP, Tide aims to provide tailored digital banking, payments, and compliance solutions to entrepreneurs who often struggle with limited access to credit and technology-driven financial services.
Key Highlights
- Focus on Micro-Businesses: Tide is introducing digital tools designed to simplify invoicing, tax filing, and payments for India’s micro-enterprises.
- Partnerships: The company has collaborated with local financial institutions and service providers to integrate lending and compliance features.
- Ease of Compliance: Entrepreneurs can access GST filing support, business account services, and credit management tools directly on the platform.
- Market Potential: India has more than 60 million micro-businesses, many of which operate informally and remain underserved by traditional banks.
- Growth Strategy: Tide plans to strengthen its India operations by investing in technology, expanding local teams, and launching region-specific solutions.
Who Should Take Action – Specific Advice
Small and micro-business owners in India should explore digital platforms like Tide to streamline daily operations. By adopting these tools, businesses can reduce compliance burdens, access faster credit, and improve financial discipline. MSMEs looking to expand should consider leveraging digital-first financial services to remain competitive in an increasingly tech-driven economy.
India Advocacy Insight
Digital platforms such as Tide represent a major shift in how micro-businesses can access financial and compliance solutions. By reducing dependency on paperwork and traditional banking hurdles, such initiatives help entrepreneurs save time and costs. For India’s MSME sector, embracing fintech-backed platforms is not just about convenience but also about strengthening long-term growth and resilience in the digital economy.
