In a landmark move to integrate traditional Indian health practices into mainstream nutrition, the Food Safety and Standards Authority of India (FSSAI) has unveiled an official list of approved items under the ‘Ayurveda Aahara’ category. This initiative marks a significant step in validating and regulating food products inspired by India’s ancient Ayurvedic wisdom.
The list aims to standardize Ayurveda-based food items, ensuring their quality, safety, and authenticity while encouraging businesses to market such products under a unified regulatory framework. It will also support India’s growing nutraceutical and wellness sectors by giving clarity to food manufacturers and consumers alike.
What is Ayurveda Aahara?
‘Ayurveda Aahara’ refers to food items prepared according to principles from traditional Ayurvedic texts. These include formulations designed to maintain bodily balance and support overall health, without classifying them as medicines. FSSAI’s categorization ensures such products are distinct from health supplements or therapeutic claims, focusing solely on nutritional and preventive wellness.
Key Objectives of the New List:
Offer regulatory clarity for businesses in the Ayurveda-based food sector
Ensure scientific validation and safety of time-tested formulations
Boost the domestic and global acceptance of India’s Ayurveda-linked food culture
This move complements India’s vision of positioning traditional knowledge systems in modern formats that meet both domestic and international food safety standards.
India Advocacy Insight:
The Ayurveda Aahara list opens up new opportunities for compliance-based product innovation. Businesses in the F&B and wellness sectors must align their labeling, claims, and production methods with FSSAI’s framework to enter this growing market confidently.
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