Coca-Cola’s Challenger Mindset in India: Insights from John Murphy
Coke's Position in India: A Challenger Brand Even though Coca-Cola is the world’s largest beverage brand worth $ 106 billion, it is a challenger brand in India. This mindset was…
Coke's Position in India: A Challenger Brand Even though Coca-Cola is the world’s largest beverage brand worth $ 106 billion, it is a challenger brand in India. This mindset was…